Designed and implemented large-scale reorganization
Case study:
Designed and implemented large-scale reorganization
- Situation
- A major sales group aimed to accelerate omnichannel growth and scale e-commerce contribution
- Existing structures, decision rights and operating routines were deeply ingrained and historically grown, limiting cross-functional delivery and omnichannel execution
- Management required an organizational redesign to strengthen end-to-end ownership, build missing capabilities and increase execution speed
- Actions
- Developed and benchmarked multiple organizational options and prepared a clear recommendation aligned with the omnichannel ambition
- Defined the critical omnichannel use cases and worked with the leadership team to detail departmental roles, responsibilities and interfaces
- Designed the target organization and ways of working including ownership, decision rights and cross-functional responsibilities
- Quantified resource requirements and savings potential to balance capability build-up with efficiency targets and budget constraints
- Led a transformation PMO and detailed transition planning, including role transfer matrices, hiring and training needs and budget implications
- Managed the implementation to go-live, covering cascade staffing, handovers between old and new units, communications, change management and works council negotiations
- Results
- New omnichannel organization went live with clear ownership and decision rights in place
- Works council approval obtained and restructuring executed as planned, enabling organizational simplification and freeing resources for priority capabilities
- More than 4,000 employees transitioned into the new setup on time and on budget without disrupting business continuity